Fashion GPS & NOWFASHION Deliver Social Style
By: Hope Wilkos, Writer
New York Fashion Week is going to be even bigger and better than ever this coming February as we arrive into the current fashion season, Fall 2015.
Fashion GPS, leading the fashion industry in technological advancement since 2006, is using innovative ideas to continue to deliver to their worldwide clients . They developed the concept of registering for fashion shows without all the wait and the hassle of standing in line. As the models saunter down the catwalk, Fashion GPS has the ability to let viewers tune in effortlessly on a global scale. Starting small but flourishing rapidly, the transition has gone from GPS Samples, followed by GPS Events in 2008, GPS RADAR in 2011, to GPS STYLES in 2013. Fashion GPS has built technology that supports the world’s top brands by delivering innovative products which more efficiently power their businesses, as well as creating platforms to bring together designers, editors, buyers and other key influencers in this perpetually evolving marketplace. At present, Fashion GPS services over 250 clients via five offices in New York, London, Paris, Hong Kong and Los Angeles.
Fashion GPS Facebook Page
The trusted connection that has been established with the fashion world is taking on new proportions this February. Joining with a leader in the social media world, NOWFASHION, it is guaranteed that all future fashion weeks will soar to unstoppable heights. NOW FASHION is recognized as the first live streaming fashion photography site covering the most important fashion runways in the world. Fashion addicts will become hooked on watching fashion shows live, seeing how critics feel about the latest collections, reliving the highlights of each and every show.
NOWFASHION.com Facebook page
The exciting rumors are absolutely true. Fashion GPS has partnered with NOWFASHION.com, the first and leading online magazine to present fashion photos in real time, to help designers & brands give press & buyers access to runway images even quicker. In turn, their clients can react quicker to their customers’ needs and present the seasonal trends in a short window of time. Come this February, the two will team up to offer brands, designers and their PR agencies, access to published images almost instantly after their show is over. Those long waits that clients dread as they wait days to get images back from their house photographers to share with the press, are over beginning in February. This new partnership will make images accessible shortly following the show, with functionality to download and share images for maximized post-event press coverage.
Fashion GPS Facebook Page
“In today’s fast paced media landscape, brands have found it increasingly challenging to meet the time demands of editors who need file stories within hours of their shows,” said Eddie Mullon, Founder & CEO of Fashion GPS. “Now, via our partnership with NOWFASHION, we can give our clients exactly what they need, within minutes and in an easy to manage private portal.”
Through this partnership, existing Fashion GPS clients and future potential clients will be able to opt-in to access high-resolution images directly from their show through a dedicated site for their brand or agency. In addition, they will have the capabilities to create customized galleries for niche story pitching, functionality to send out private links to select press to view all images or even enable on social sharing to make these images ready for blog postings and more.
NOWFASHION Facebook Page
There are no limits to all the endless possibilities that can develop between these two world leaders of fashion innovation. This truly puts a totally different light on the statement, “Fashion Delivers.”
