JESSICA’S BUSINESS
By: Â Hope Wilkos, Writer/Blogger Photographer: Â George Whylie Videographer: Â Maxine Nolan Photographs courtesy of www.huffingtonpost.com ÂPopular actress and mother of two, Jessica Alba, has been spotted on the fashion scene on the West Coast, on the East Coast and in between. Â She sets the trends that are worn across the United States and her picture is seen in almost every magazine these days.
Now Jessica is moving into a whole new realm. Â She has always been passionate about maintaining an eco-friendly lifestyle and now she has launched Honest.com, an e-commerce company named after her 3 year-old daughter Honor. Â For a monthly subscription, you can buy eco-friendly and toxic-free baby products and household items.
Since the birth of her daughters, Alba has been more aware of the ingredients that make up the products that end up touching her children. Â She thought about how she could affect the situation so she would feel comfortable with her choices and ended up partnering with author and environmentalist Christopher Gavigan, ShoeDazzle founder Brian Lee and PriceGrabber.com executive Sean Kane.
It was a venture well worth the work involved but has been a long and arduous path over a period of three years. Â Much went into the packaging, bottles, the product itself and the interfacing to the website.
This is how the process works.  Consumers sign up on www.honest.com and choose the subscription package that fits their needs from diapers to shampoo to laundry detergent.  Then the products are delivered right to the consumer’s door.  Based on the feedback that Jessica receives from her customers, she will grow and improve her company.
Alba is a huge advocate for safe toxic-free products. Â Recently she drummed up support for the proposed Safe Chemicals Act, an act requiring the testing of products for chemicals before they are sold to the public. Â Not only that, but the U.S. Environmental Protection Agency would also have to test existing products. Â Some say this may be an unachievable goal but Jessica Alba puts her belief behind it.
Great work Jessica! Her line is sure to become a big success!
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