MB FASHION WEEK RUSSIA JOINS FORCES WITH eBAY
By: Hope Wilkos, Writer/Blogger
The digital world of fashion is taking huge steps across the debonair divide as two giants unite in partnership on an original project giving fashion conscious consumers the chance of a lifetime.
eBay, the global leader of the Internet trade and the world’s largest platform for fashion outfit sales, footwear, accessories and make-up, is launching on an endeavor with Mercedes-Benz Fashion Week Russia, a fashion event taking place now from October 25th through October 31, 2013 in Moscow.
Pieces direct from thirteen of the most elegant Russian designers currently participating in Mercedes-Benz Fashion Week Russia, will be on sale from their latest collections direct from the runway using an app known as eBay Moda at ebay.com. Excited fashion enthusiasts have a couple of ways to make their purchases. Use mobile application eBay Fashion at any time and any place. If you just happen to be sitting in front of your computer at home, buy your favorite piece online at www.mercedesbenzfashionweek.ru by choosing the pattern and follow to the special page on eBay.com. You have complete privacy to take your time and shop as long as you want.
Some of the designers proud to put items from their latest collections up for sale are:
- Alena Akhmadulina
- Dasha Gauser
- Julia Dalakian
- MARI AXEL
- ROB-ART by Katya Rozhdestvenskaya
- LENA KARNAUHOVA
- LA ROOM
- Maroussia Zaitseva
- TEGIN
- Olya Shikhova
- SLAVA ZAITSEV
Vladimir Dolgov, eBay Russia General Director, says about the project: “XXI is a century of mobile technologies, lack of time and money expenditure. Modern man tends to be at many places simultaneously and be up-to-date. It’s not enough nowadays to be aware of new trends, it’s really important to go beyond. Coming to Russia in 2012, we had set a goal of becoming such a resource where consumers can easily find any specialties in fashion area; the resource allows to follow all new trends and to be the first to buy a collection which is not even set for sales. And we can achieve it only by cooperation with fashion leaders such as Mercedes- Benz Fashion Week Russia“.
Alexander Shumsky, Mercedes-Benz Fashion Week Russia President, notes why it is better to start online sale for young designers: “Third year in a row we have live streaming video of all the Fashion Weeks Shows – the audience likes watching it; last season 200 000 unique users had seen the shows (compare to 45 000 attendees to MBFW Russia in Moscow). An upcoming season we would like to give an opportunity to buy the outfits online during the show – via eBay. The perspectives for designers who are able to meet consumers’ interests are really high.”
Although Mercedes-Benz Fashion Week Russia comes to an end on October 31st, all collections will continue to be offered on eBay until November 10, 2013. The prices are well worth checking out as well as taking a look at some of the most gorgeous outfits. Imagine, they can be yours!
This is a monumental step in the world of fashion. Be a part of Mercedes-Benz Fashion Week Russia, one of the largest fashion weeks in Moscow and all of Eastern Europe. Just as is customary with most of the other fashion weeks across the globe, this one is held annually in March and October and has been since its inception in 2000. With over 50 top designers showcased each season including prestigious Russian designers in addition to popular international designers such as Vivienne Westwood, Iceberg and Giles, savvy shoppers can feel like they took part in the exclusive event taking digital to the next century.
PHOTO CREDITS: Mercedes-Benz Fashion Week Russia Facebook page
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