MB FASHION WEEK SWIM 2014 IS ON THE WAY
By: Hope Wilkos, Writer/Blogger
The Summer’s hottest event is soon to be making its way to the sun-drenched beaches of South Florida as Mercedes-Benz Fashion Week Swim 2014 hits the shores of the Raleigh Hotel in South Beach from July 18 – July 22, 2013.
This year promises to be even bigger and better than past years with a much anticipated designer lineup showcasing the big event. It all begins with the special kick-off on Thursday evening, July 18th. Swim giant, Roxy, celebrates 25 fabulous years with ‘Roxy Pop Surf.’ Close your eyes and imagine the Raleigh pool deck as a surf oasis complete with suits to take on the wild waves.
Over the next four days, we will see the new 2014 stylish collections of AGUA BENDITA, POKO PANO, DOLORES CORTÉS, WILDFOX SWIM, BEACH BUNNY, NICOLITA, AQUA DI LARA, MARA HOFFMAN SWIM, VIX SWIMWEAR, CM CIA.MAR?TIMA, BCBGMAXAZRIAGROUP, GOTTEX, OAKLEY, L*SPACE BY MONICA WISE, A.Z ARAUJO, LULI FAMA, CAFFÉ SWIMWEAR, MAAJI SWIMWEAR, SAUVAGE, ZINGARA SWIMWEAR, 6 SHORE ROAD, A.CHÉ SWIM, AGUACLARA, AQUARELLA SWIMWEAR, CAITLIN KELLY SWIMWEAR and MINIMALE ANIMALE.
This marks the 9th consecutive year that Mercedes-Benz Fashion Week Swim takes South Beach by storm. Coming to celebrate the festivities, join in the parties and critique the latest fashions in swimwear will be international buyers, celebrities, models and media.
IMG and Mercedes-Benz USA are proud of their successful collaboration that draws an impressive crowd to the iconic Raleigh Hotel. “Mercedes-Benz Fashion Week Swim has a longstanding reputation as one of the summer’s can’t-miss events. Miami is the only city in the world where the sexiness of the Collections on the runway is paralleled by what you see on the streets and around town,” says Stephanie Zimmer, Manager of Brand Experience Marketing for Mercedes-Benz USA. “The beach goers, the convertibles on the highway, the nightlife and ocean breeze are set to once again welcome our international guests.”
Also taking part in this exciting week of fashion as sponsors will be title sponsor Mercedes-Benz along with DHL, American Express®, TRESemmé, Smashbox Cosmetics, Ipanema, The Raleigh, Ocean Drive Magazine and Getty Images. Sponsors will also have representatives on site to share the latest products with all the attendees.
Go into the international world of chic swimwear with Mercedes-Benz Fashion Week Swim 2014 as more surprises await in the heat of summer and style.
PHOTO CREDITS: Mercedes-Benz Fashion Website
Comments are closed.