GO DOWN UNDER WITH MBFW
By: Hope Wilkos, Writer/Blogger Photographer: George Whylie Videographer: Maxine NolanAs the month of April winds down to a close, we are warmly welcoming Mercedes-Benz Fashion Week Australia in the land of magical kangaroos and koala bears. Spring/Summer 2012/13 fashions from April 30th through May 4th will ascend from the ‘down under’. This certainly promises to be one of the most exciting weeks of the year as fresh new designers unveil their collections for an international audience to enjoy and relish in. Variety is the spice of life and through the efforts of IMG Fashion, Mercedes-Benz Fashion Week Australia brings a wide variety of showings to the world in many stylish categories.
Some of the well-known regular designers will be Camilla with her playful style, versatile Alice McCall, the force of fashion Bec & Bridge, flavorful Lisa Ho, color and draping artist Gary Bigeni, modern Manning Cartell, award-winning Gail Sorronda and chic/modern GINGER + SMART celebrating their 10-year anniversary during this fashion week, a major milestone indeed.
What is so great about this fashion week is that it isn’t just about the established designers but also about the emerging and solo designers thrilled to be showcasing their ideas and bringing them to life on the runway.
Those designers making their solo debut this season include Bless’ed are the Meek, Roopa Pemmaraju, An Ode to No One, Watson X Watson, Flowers for a Vagabond, Toi et Moi Sydney, Dylan Cooper, By Johnny, Aje and nANA jUDY.
Emerging talent includes Collecting Pretty Boys, Elliatt, KAHLO, Kristi Rose, Tovah, ASH TO GOLD, LittleGracie, LUELA, Susan Rep, AANCHAL CHANDA, Uscari and LF MARKEY.
This will be a first for Australian icons Jenny Kee and Oroton who are to be showcased as part of the schedule.
Since Australia holds some of the most enchanting waters of the world, the swim and resort wear collections will be five-star from designers We are Handsome, Suboo, Lisa Maree and Kooey Australia.
Men are an important part of the fashion industry as well. The week will diversify with menswear collections brought to you by Christopher Esber, Song for the Mute and Ksubi. A dedicated Men’s Group show will feature FROM BRITTEN P/L, INJURY, MilsMANIFESTO, ZSADAR, Nathan Paul Swimwear, KALB & ETIW.
There is always newfound talent waiting to be uncovered and unleashed and this is part of the 2012 Innovators Show from TAFE NSW – Sydney Institute. This is a global event featuring up and coming designers from Malaysia, Hong Kong, Japan and Korea.
STYLE HONG KONG with the support of the Hong Kong Trade and Development Council, will showcase emerging Hong Kong designers ready to launch international careers. DoDo Leung, Chairlie Ho and Harrison Wong will premiere with their new collections.
There could be no better way to open Mercedes-Benz Fashion Week Australia than with Romance was Born who will have fashion lovers incredibly in awe with their designs. The brilliance behind the brand is Anna Plunkett and Luke Sales. They continually put a tremendous amount of detail and intricacy mixed with embellishment into their collections to produce what can only be labeled as a fashion extravaganza. Their outfits are a rock star’s desire and an actor’s dream. The team creates a memorable clothing experience every time.
For the first time ever, Whitney Eve and WE by Whitney Eve comes to Australia after having such a successful week at Mercedes-Benz Fashion Week New York. TV Personality Whitney Port will be on hand to introduce her eclectic and feminine contemporary collection in an installation format in The Box, a new venue space this season.
The week will wrap up so appropriately with the decadence of Brazil, designer Fernando Friseni, who will present a spooky masquerade showing by invitation only. It will lead into the closing night party to celebrate a week of stimulating success.
A Mercedes-Benz Presents Show is currently in the works. This show recognizes designers with a dedication to the industry through their use of quality materials, unique style and innovative design. This will tie fashion and the automotive design together in a union of luxury.
Government partners Destination NSW & Austrade, Maybelline New York, DHL, HP/Intel, Redken 5th Avenue NYC, EYE and Getty Images join Mercedes-Benz in sponsoring this astonishing week.
It will be a picture perfect cosmopolitan event with the glamorous backdrop of the Sydney Harbour in the distance and the Aussie hospitality to give these visitors a most friendly and inviting welcome.
Bring on the fashions at Mercedes-Benz Spring/Summer 2012/13 Fashion Week Australia!
PHOTO CREDITS: Mercedes-Benz Fashion Week Website
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