YOU CAN TAKE PART IN MERCEDES-BENZ FASHION WEEK
By:  Hope Wilkos, Writer/Blogger Photographer:  George Whylie Videographer:  Maxine Nolan ÂMercedes-Benz Fashion Week kicks off in chilly New York City this coming Wednesday, February 6, 2013.  As we climb the steps of Lincoln Center with a jump to our step and excitement building in our heart, there is so much more in store this season not only for media, buyers, fashion industry professionals and celebrities but for you, the fashion lover.
Over 90 of the world’s top designers will be giving us a preview of what the fall season means to them and what trends move us forward. Â We are introduced to the creativity of emerging designers as well.
This season a special ribbon-cutting ceremony will take place at the amfAR New York Gala at Cipriani Wall Street on Wednesday, February 6th. Â Celebrities and VIPs unite with some of the biggest names in the fashion industry. Â HIV/AIDS is a disease that must be eradicated in our lifetime and benefits such as these much-publicized events raise much needed funds in the fight. Â Not only will the gala serve its philanthropic purpose but it will also begin another fabulous Fashion Week.
If you have always wanted to become a part of the excitement, the latest in technology allows you the opportunity.  IMG Fashion and Rightster announce that for the first time, there will be a live stream of every runway show from Mercedes-Benz Fashion Week at Lincoln Center including video on-demand content available for all shows and presentations.   No matter where you happen to be, you get a front row seat.  In collaboration with worldwide media content and distribution authority Rightster, you can view on  newyork.mbfashionweek.com and facebook.com/mbfashionweek.
Through this newest initiative, designers are able to connect with their consumers around the world and reach a far wider audience.  The innovation never ends and each season has more and more surprises in store.  Designers are NICHOLAS K, BCBGMAXAZRIA, RICHARD CHAI LOVE and RICHARD CHAI MEN’S, TIMO WEILAND WOMEN’S, TADASHI SHOJI, SERGIO DAVILA, CONCEPT KOREA, CZAR BY CESAR GALINDO, CARMEN MARC VALVO, NOON BY NOOR, NAUTICA, REBECCA MINKOFF, NICOLE MILLER, ACADEMY OF ART UNIVERSITY, PARKCHOONMOO, RUFFIAN, LACOSTE, JILL STUART, SON JUNG WAN, MARA HOFFMAN, HERVÉ LÉGER BY MAX AZRIA, KATYA LEONOVICH, MONIQUE LHUILLIER, VENEXIANA, LELA ROSE, TRACY REESE, CUSTO BARCELONA, DIANE VON FURSTENBERG, JOANNA MASTROIANNI, VIVIENNE TAM, RALPH RUCCI, EMERSON BY JACKIE FRASER-SWAN, ICB BY PRABAL GURUNG, CAROLINA HERRERA, PAMELLA ROLAND, KAUFMANFRANCO, BETSEY JOHNSON, REEM ACRA, BADGLEY MISCHKA, VERA WANG, JENNY PACKHAM, NAEEM KHAN, DENNIS BASSO, VANTAN TOKYO, BIBHU MOHAPATRA, MICHAEL KORS, NANETTE LEPORE, RACHEL ZOE, J. MENDEL, MILLY BY MICHELLE SMITH, FALGUNI AND SHANE PEACOCK, ANNA SUI, ZANG TOI and B MICHAEL AMERICA and all dare to impress.
Once again, proud major sponsor Mercedes-Benz is joined by DHL, American Express®, Maybelline New York, TRESemmé, Style Network, WGSN, Fiber One® Bars, Samsung Mobile, Beck’s Sapphire, The New York Times, Women’s Wear Daily and Getty Images.
So put on your Jimmy Choo shoes and get your mobile device or tablet ready for the fashion event of the century. Â We are bringing you along for the action.
PHOTO CREDITS: Â Mercedes-Benz Fashion Website
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