‘RUNWAY TO WIN’
By: Hope Wilkos, Writer/Blogger
Photographer: George Whylie
Videographer: Maxine Nolan
Photos Courtesy of Getty Images and www.huffingtonpost.com
Flashback to 2008, a year of a Presidential Election and a supporting fashion campaign to accompany it known as ‘Runway to Change’.
We are now in the beginning of another Presidential election year and what better way to start it off than with ‘Runway to Win’, the latest fashion campaign. Women all over the country are keeping up with the many fashions of First Lady, Michelle Obama. Without even realizing it, she sometimes sets the trends with her many stylish looks.
It is no secret that many of the big names in the fashion industry are staunch supporters of our current president.
‘Runway to Win’ has been mentioned on BarackObama.com, the President’s blog page and it has been described as a “collaboration by some of the country’s top fashion designers in support of Obama 2012”. A favorite at Mercedes-Benz Fashion Week in New York, Tracy Reese, and celebrity creative designer, Jason Wu, are just two of the many designers getting on the bandwagon to create “Obama-inspired designs”. You might recognize some of the other great names contributing to this campaign and some of the most respected in the fashion industry; Tory Burch, Joseph Altuzarra, Rag and Bone, Diane Von Furstenberg, Marc Jacobs, Narciso Rodriguez, Alexander Wang and Rachel Roy. Each will be inspired and will use their creative talents to design something along the lines of a canvas tote, graphic tee or some other fashion item for ‘Runway to Win’.
The campaign will kick off with trend-setting designer, Marc Jacobs, unveiling his new tee-shirt design.
There is no doubt how the momentum may have picked up. Editor-In-Chief, Anna Wintour, and Vogue Magazine have been the most high-profile supporters of the President throughout his years in office. Wintour has given many a fundraising dinner with a plate price of anywhere from $1,000 per person all the way to $35,800 per person. The President has won her praise.
Go to: Runway to Win to sign up and get all the ‘first access’ details, sneak peeks and more in the coming weeks and months and follow your favorite designer to the finish line……
‘RUNWAY TO WIN’ – PROUDLY MADE IN THE USA!
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