SALON ALLURE TO SURPRISE DURING MB SWIM WEEK IN MIAMI
By: Hope Wilkos, Writer/Blogger Photographer: George Whylie Videographer: Maxine NolanJuly not only brings us Independence Day but the patriotic month also brings in Fashion Week Swim to trendy South Beach.
This year, for the first time ever, Salon Allure will host a luxury sample sale giving attendees and bathing beauties alike the opportunity to purchase designer swimwear from sought-after brands such as La Perla, Miguelina, Mara Hoffman, Marysia, Anna & Boy, Acacia Swimwear, Lisa Curran, Martha Rey, Mikoh Swimwear and more.
Salon Allure is a four-day boutique lifestyle show featuring exclusive worldwide brands in swim and resort wear.
The posh W South Beach Hotel and Residences becomes the home for the big event from July 21st through July 24th, 2012. This marks the third year of excitement in the world of fashion.
Mark your calendars for July 21st and July 22nd in the hotel’s Great Room. In past years, most of the components of Swim Week were only open to members of the industry (press and buyers). It has been found that swimwear is one of the fastest growing segments of the apparel market and now anyone with curiosity and a spark of interest for this versatile area will have a first-time opportunity to learn the latest trends and see what it is all about as well as purchase merchandise. The public will be at an advantage paying prices that are 50 to 60% off regular retail prices. Guests will also enjoy complimentary cocktails as they shop.
All proceeds from the sale will go to benefit this year’s Charity of Choice: Miami Children’s Hospital Foundation. Through these efforts, funds will be raised to benefit children and families that rely on Miami Children’s Hospital for superior pediatric healthcare. It will bring the local community together with businesses and organization leaders to raise awareness and attention while contributing to a worthwhile cause.
Four days become ever so special as Salon Allure will bring so much to 2013 Mercedes-Benz Fashion Week Swim. The trade show portion takes place from 9:00 a.m. to 6:00 p.m. daily. Featured will be more than 40 industry-leading brands in showrooms overlooking the ocean within the hotel. Salon Allure will also introduce “Style Works”, a resort style accessories exhibit featuring handbags, sunglasses, shoes and jewelry. The setting will be superb for mixing and mingling and finding out what is new for the coming season.
Some other highly anticipated activities as part of Salon Allure will be:
A private cocktail reception to benefit Miami Children’s Hospital Foundation on July 21st. Original auction items created by SALON ALLURE designers will highlight the event.
On Friday evening, July 20th, there will be a poolside fashion presentation featuring SALON ALLURE brands along with a visual overview of 2013 trends followed by an opening night party.
The media will be spoiled with a lounge for relaxing as they are treated to complimentary WIFI, refreshments and goodie bags. From Saturday, July 21st through Monday, July 23rd, Happy Hours will be giving members of the media an opportunity for networking and enjoying refreshing cocktails.
As we anxiously await the date, keep posted on events, designers and sponsors at www.salonallure-online.com. ‘Like’ Salon Allure on Facebook.
PHOTO CREDITS: Brown & Company Public Relations and Salon Allure
Comments are closed.