The Nine West Difference
By: Hope Wilkos, Writer/Blogger
Photos: Nine West Website
So many individuals and organizations have united to spread the word about Breast Cancer Awareness during the month of October. There is one retailer that continues to strive to go above and beyond and reach for the stars in an effort to find a cure for breast cancer.
Nine West, one of the world’s top names in shoes and accessories, has established Nine West Runway Relief Program. This marks the second year for this charitable program which bands together the fashion and modeling industries to step out for a cause.
The shoe giant has created a limited edition boot with a built in Fitbit Wireless Activity Tracker, a pedometer that tracks steps taken during Fashion Week by models who wear these fashion forward boots.
For every mile that the Runway Relief model walks in the boots, Nine West will donate $1 directly to ‘Fashion Targets Breast Cancer’ along with a designated donation. Their spokeswoman is the stunning and highly sought after model, Carolyn Murphy.
In 2012, Nine West will take one step further to become the exclusive brand partner for FTBC which entails being the sole creator and distributor of all their merchandise.
You can buy this boot for a cause at any Nine West store for $199 or online at Nine West Runway Relief, at Nine West’s Facebook page, select Nordstrom stores or Nordstrom
Other merchandise is also available for purchase to support the worthwhile program. A limited number of messenger bags are signed by famous photographer, Nigel Barker, celebrity stylist, Leslie Fremar, top fashion models and top designers. The price is $59. Also available for years of great wear is the limited edition fabulous Fruit of the Loom tank top for $25. With a passion and dedication for fighting the disastrous disease, it is no wonder that Nine West has proudly raised over $50 Million to support the research and education.
From flats to sandals to the hot comeback shoe of Mary Jane’s to boots to wedges, Nine West carries it all and let you have fun ‘Shopping for a Cause’.
The company has become a special pink benefactor sponsor at the annual FFANY (Fashion Footwear Association of New York) shoe sale that draws in crowds every October broadcast on QVC for an evening of fun, friendship and fantastic footwear at half price to support the cause.
Just this month, Nine West launched its very own fragrance. Love Fury ($18.55) is a breathtaking perfume with an enchanting combination of rose, jasmine, sandalwood and amber. The packaging piggybacks on the theme of the high heel and pulls it off without a hitch. To go with the perfume, the brand will also be launching a pointed-toe platform and a coordinating body lotion ($18) to be sold at Nine West and Macy’s.
Nine West will draw you in with their regular sales, double points earnings for shoppers and new arrivals for every occasion almost every week. Help them exceed their donation goal before the month of October comes to a close.
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