| Front Row to Consumer: The Voices Driving Fashion Week in Today’s Digital Era |
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| Launchmetrics and the Council of Fashion Designers of America (CFDA) have come together to bring you this report to analyze the voices driving the impact and how these voices have contributed to the changing landscape of Fashion Weeks. Launchmetrics used their proprietary algorithm, audience-driven Media Impact Value (MIV), to break down the true monetary value that each of these voices brings to brands.
Don’t miss out on our latest report! |
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| Who’s driving the impact of Fashion Weeks? |
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Fashion editors and journalists are the most traditional and long-standing influential voices in the industry. Their reviews build brand notoriety, helping readers imagine the overall experience that a brand has created with their fashion show spectacles. They are the ones who introduce brands’ products to the consumers. |
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Whether micro, medium, macro or celebrity, influencers are the most prominent voices in the digital era of our time. They’re able to reach mass audiences through their social channels and bridge the gap between the brand and consumer, influencing their buying decisions. |
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Social media has brought on a revolution, a need for immediacy and has given power to the consumers. Word-of-mouth and the speed at which product images and opinions are shared can create an echo and boost brand loyalty like never before. |
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Thanks to social media and the Internet, brands are now capable of building their own “press” and can satisfy the ever-growing demand for content by speaking directly to the consumer. Owned media is the perfect way to activate your target audience and turn potential clients into fans of your brand. |
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| GET THE REPORT |
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| Taking place over two days in Xi’an, the WWD Global Fashion & Beauty Forum brings together 200+ influential brand and retail executives across Asia, Europe, and the Americas to explore the dynamic forces that are shaping the future of retail. Join WWD editors and your peers in stimulating and vibrant discussions and leave with valuable insights into fashion and beauty’s emerging landscape.
Confirmed speakers include: Geoffroy De La Bourdonnaye of CHLOE, Dr. Justin Yifu Lin of PEKING UNIVERSITY, and Wen Zhou of 3.1 PHILLIP LIM.
We have created an exclusive partnership with GPS Radar to offer users an industry discount, to receive yours please click here. |
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