A NEW WORLD OF MERCEDES-BENZ FASHION WEEK AWAITS
By: Hope Wilkos, Writer/Blogger
The face of fashion continues to emerge even brighter continuing with change to meet the needs of the industry as time goes on, season after season.
IMG Fashion, in keeping with the evolution of the world of digital possibilities, has announced that exciting changes are in store for Mercedes-Benz Fashion Week. Early February 2014 brings us Mercedes-Benz Fashion Week Fall 2014, taking place in New York City. This season it is all about serving the industry much more advantageously. Assisting in transforming the way the presentations take place was the distinguished Council of Fashion Designers of America as well as fashion designers and industry professionals.
“In recent years, the global fashion week landscape has seen a major shift. What used to be a platform for established designers to debut their collections to select media and buyers, has developed into a cluttered, often cost prohibitive and exhausting period for our industry to effectively do business.” says Catherine Bennett, SVP and Managing Director, IMG Fashion Events and Properties.”The new Mercedes-Benz Fashion Week New York structure will consist of better curated live shows and presentations at The Tents at Lincoln Center, a new off-site satellite HUB for emerging talent, and an expanded digital platform for a new generation of fashion creators. This new schedule ensures all participants can maximize this key marketing moment during the first stop on the international fashion week calendar.”
“Fashion Week in New York is one of the most important events for the global fashion industry. I look forward to seeing IMG implement changes to better address the needs of designers and the industry overall ,” said Steven Kolb, CEO, Council of Fashion Designers of America.
The on-site venue offerings will be redesigned in order to provide a more creative and versatile environment complete with contemporary aesthetics. Designer invitations to view the debut of seasonal collections will be more of an exclusive opportunity for the true fashion insiders.
With the use of digital media, designers can capture a worldwide audience as shows take place real time. The MBFW Digital District is a new digital platform that will provide designers innovative options to better engage consumers. As well, this will provide talented emerging designers with cost efficient solutions to activate during Mercedes-Benz Fashion Week. This digital platform will make it possible for the next generation of digital pioneers to create compelling virtual shows, short film or original storytelling content that will sit side by side live shows, via the MBFW broadcast reaching millions of viewers in over 173 countries each season.
Besides Lincoln Center, the setting for exclusive and elegant fashion over a week long period, there will also be additional locations, all within close proximity to the Center. Here is a glimpse into how Fashion Week will be positioned this coming February 2014 as the season opens to a whole new week of excitement.
The Theater will continue as the home for large scale and customized runway shows offering seating for up to 1000 with state of the art lighting and sound and increased backstage space for designer media opportunities.
The Salon will be a sophisticated space with a sense of intimacy for designers wishing to accommodate up to 500 guests with a traditional runway of various widths and state of art the production elements.
The introduction of new contemporary and fully flexible show space, The Pavilion brings with it:
A modern, fully flexible, 6000ft clear span, industrial feeling environment
Multiple seating configurations as well as the components to ensure limitless presentation or runway formats
Contemporary aesthetic with superior scenic options
Click here for renderings and drawings of The Pavilion.
The Hub at Hudson:
An extension of Mercedes-Benz Fashion Week at Lincoln Center.
An interior with urban and downtown charm just 4 blocks from the Tents at Lincoln Center.
Flexible large-scale space for emerging talent to conduct presentations and exclusive events.
Economical pricing, catered towards up-and-coming designers.
Shows scheduled to complement events at Lincoln Center and throughout the city.
Click here for a rendering of The Hub.
The MBFW District:
District Associate (DA):
Increased opportunity for designers who wish to show at alternate show venues with the full support of official marketing benefits.
DA shows scheduled to allow for optimal attendance.
Shuttles between the Tents, The HUB and DA shows.
Digital District (DD):
A schedule of digital show premieres of unique fashion content; available to designers who wish to participate on the Mercedes-Benz Fashion Week schedule virtually.
Designers’ digital content will be screened at the Tents for the on site industry to be able to see as well as feeding into the MBFW broadcast and scheduled to complement live shows, capturing the attention of audiences around the world.
Last season, the MBFW broadcast had over 3.7 million views in 173 countries over the course of the week. MBFW DD will give participating designers global reach without the commitment of show or travel expenses, allowing small businesses to maximize their marketing budgets.
Increased hospitality and efficiency will foster:
Redesigned lobby will offer guests a more gracious experience.
Increased spaces for designers to hold hospitality events pre or post show.
New areas for industry professionals to hold meetings and conduct business on-site.
A more carefully curated Press and Industry List, with increased requirements for official accreditation, representative of this industry driven event.
Redesigned flow and FOH protocols.
Mercedes-Benz Fashion Week, presented by IMG Fashion, continues to be one of the leaders in the fashion industry and the most widespread and well-respected platform for communication of style and innovation in influential trends season after season.
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