Enjoy The Holidays With Michael Kors’ ‘The Walk’
By: Hope Wilkos, Writer
Sloan Tango: A limited-edition release of 1,250 pieces inspired by the movement of the South American tango, this expressive shoulder bag is trimmed in mini chains and glistening pavé for maximum romance and drama.
Just a few days ago, Michael Kors debuted his Holiday 2016 Chapter of ‘The Walk.’ We all know that the dedicated designer takes pride in making the holidays a very special time of the year for all those with their heart in fashion, friendship and family. This latest campaign is a 360-degree street style handbag campaign that urges you to participate.
Runway favorite Model Ming Xi with the Sloan Editor.
The focus is set on four tasteful trendsetters who know how to live style to its fullest. Meet everyone’s favorite models, Ming Xi and Sofia Richie, in addition to street style DJ sweethearts Simi and Haze Khadra. This is the new generation of ‘it’ girls with a very edgy cool-girl way of dressing, each adding their own sartorially-savvy and adventurous style and personality to this festive campaign. There is nothing quite like dazzling dressing during the holidays.
Street style stars and DJs Simi & Haze with the Sloan Select
“The holidays are all about shine and celebration, and the fabulous young women we chose for ‘The Walk’ really set the tone and spirit of the party season,†says Michael Kors about his new campaign.
In keeping with the first campaign, the influencers were photographed across New York City by renowned street style chronicler, Tommy Ton. The four women also star in a video— directed by Peter Szollosi and concepted and art directed by Wednesday agency—that follows the four trendsetters on a glamorous night out in New York City.
Model Sofia Richie with the Sloan Tango & the Scout camera bag
This season, the women showcase a curated selection of key MICHAEL Michael Kors handbags from the season—the customizable Sloan Select, Sloan Editor, Sloan Tango and the Scout camera bag—as well as Holiday 2016 ready-to-wear. In keeping with the season, each bag has plenty of day-to-dark appeal, party-friendly opulence and an endless array of customization options to see you through the holidays and beyond. The new Scout camera bag is a top-seller with all of Michael Kors’ fans.
Enjoy an interactive experience as you shop on MichaelKors.com which also includes a dynamic influencer- and user-generated content component built in collaboration with enterprise social technology platform Sprinklr. Fans can engage with the campaign by posting street style photos of themselves wearing Michael Kors on Instagram and Twitter with #SidewalkSpotted, and a selection of user posts will be featured on the Michael Kors The Walk platform, MichaelKors.com/TheWalk.
Modern functionality meets a retro silhouette with this vintage-inspired camera bag that fits the Michael Kors X INSTAX camera (for the perfect New Year’s Eve selfie!) and all your party essentials.
Mixed-metal studs lavish this ladylike leather Sloan shoulder bag with an unexpected dose of rock glam, for the perfect mix of edgy and elegant seen here on Ming Xi
The campaign is the second in an ongoing series, with new style personalities joining Michael Kors ‘The Walk’ each season in an effort to spotlight key handbags and ready-to-wear. Profiles of the four influencers will run on the brand’s editorial platform, DestinationKors.com.
