FASHION WEEK SWIM 2013 OPENS WITH STYLE SAVES

FASHION WEEK SWIM 2013 OPENS WITH STYLE SAVES

By: Hope Wilkos, Writer/Blogger

Photographer: George Whylie

Videographer: Maxine Nolan

Fashion Week Swim 2013 is about ready to touch down on the sunny shores of South Beach. Beginning on Thursday, July 19th, you will never be at a loss for events to attend for the next six days.

To set the week on fire, Style Saves is bringing fashionistas together to celebrate the ‘Style Saves’ 1 Year Anniversary Party’ and ‘2nd Annual Summer Fashion Show Fundraiser’. (July 19th)

The party kicks off at 9:00 p.m. and the fun continues until midnight at the aristocratic Soho Beach House located at 4385 Collins Avenue in Miami Beach, Florida.

It all takes place for a most worthwhile cause, “building confidence through clothes and giving a fresh start through fashion”, the main mission of Style Saves. The event will attract over four hundred of the most influential and recognized people in Miami. Last year, this special organization partnered with Big Brothers, Big Sisters to style over fifty underprivileged students. In 2012, the goal is to reach out to several deserving organizations and target students in the most need. This great group of individuals work tirelessly around the clock to give back to the local community on a constant basis.

Guests will be treated to four designer fashion shows, sponsored open bar and a live D.J. See the luxurious collections of Trina Turk whose swimsuits are bright and dynamic in bold graphics and beaming florals. Get a glance into the many looks of Atrium, the majestic and robust mens’ collection from Papi Swimwear and iShine 365 swimwear for women, a unique comfortable and chic selection with the contemporary woman in mind. See new design ideas to give your summer wardrobe a face lift. Making their runway debuts for accessories is eyewear line Tortoise & Blonde, floral halos by That Madonna Girl and vintage jewelry and accessories by C. Madeleine’s.

Following the fashion show, the party begins to sizzle as cocktails are plentiful by Grey Goose, Moet Chandon, Peroni and Vita Coco topped off with sweet treats from Stella’s Sweet Shoppe. Guests will be able to view the online auction hosted by Charitybuzz featured on iPads throughout the space and make the memories last by entering the Capture Pod Photo booth sponsored by Atrium.

In collaboration with the Miami Foundation, Style Saves works with local retail stores, boutiques and notable designers to raise funds in order to provide underprivileged children in South Florida brand new clothing for their back-to-school needs. Through imparting the support of the organization upon these students, it fulfills them with a sense of self-confidence and assurance and empowers them to succeed both academically and personally in life.