MAKING WAVES WITH LISA BLUE AT MBFW 2013 SWIM
By: Hope Wilkos, Writer/Blogger Photographer: George Whylie Videographer: Maxine NolanAs the sun shines brightly and bathing beauties bask at the beach, we are eagerly anticipating the unveiling of the 2013 swim trends and most popular swimwear styles in Miami Beach. There is just under a month to wait until Mercedes-Benz Fashion Week 2013 Swim kicks off in South Beach for five glorious days.
For the 8th season in a row, this event has been characterized as one of the largest trade events of the year and draws in editors, buyers, photographers, stylists, designers and fashion enthusiasts. The event is held at the exclusive Raleigh Hotel and there couldn’t be a more fitting atmosphere. Parties, fashion shows and presentations will round out the five days.
Designers from around the world with an international flair use this event as a platform to showcase their latest swimwear collections.
Sponsors carrying a huge appeal and global following include American Express, DHL, MAKE UP FOR EVER, TRESemme’, Hawaiian Tropic Sun Care, XTRA LIFE LYCRA Brand, The Raleigh, AriZona Beverages, Moet Ice Imperial, Kim Crawford Wines, Ocean Drive Magazine, California Apparel News Waterwear and Getty Images.
We can look forward to seeing the creations from such hot designers as Poko Pano, Nicolita, Mara Hoffman, Kooey Australia, Luli Fama, BCBG Swimwear and the list goes on and on.
There is one swimwear designer that creates with a passion and a cause in her heart. Lisa Burke is a strikingly beautiful blond-haired woman who has an intriguing story behind her brand, ‘Lisa Blue’.
Lisa has intensely connected with the humpback whale. Her love of the water and the magic that it holds has brought about a spiritual revival and a desire to save the humpback whales from endangerment. She can attest to swimming within arms distance of these magnificent mammals and her heart being touched by them. In her time of need, the deep connection that she encountered with the whales is what brought her back to life after suffering from an illness that left her frail and weary. To reciprocate, she made a promise that she would take action as a dedicated advocate to this crucial cause.
The humpback whales are majestic creatures, yet a sense of innocence and fear is apparent in their large eyes. Lisa has traveled the world from Tonga to New South Wales to Bali and has a passion for surfing and being at one with the ocean and its marine life.
‘Lisa Blue’ was created as a swimwear label to help protect the whales and the dolphins. As Lisa puts it, “From the Blue was born my dream.” The label represents the woman that is sexy, beautiful, powerful and environmentally aware. She is never afraid to shine and share her beauty.
Burke’s designs are one-of-a-kind in stunning colors incorporating fringe, symmetrical openings and ruffles into the swimsuits for a modern edge. Motifs of angelic pictures are symbolic of femininity at its finest. Coverups are bright and made of rich fabrics that make the woman that wears them feel sexy and so confident. Gold, silver and black are favorites and ultimately stand for power and perfection.
The whale is evident in many of the suits as they are adorned with a tiny whale charm or a whale’s tale which is embellished on the bodice.
The whales are threatened by inhumane Japanese whaling, fishing operations, noise pollution, ocean debris and climate change. As a successful designer actively supporting the protection of whales and dolphins, Lisa generously donates 25% of the net profits from the sale of the swimwear to The Australian Whale Conservation Society based in Queensland, Australia. Lisa has also designed the ‘Lisa Blue’ charm bracelet and 100% of the profit from the bracelet goes to save the whales.
This year it will be a great honor for ‘Lisa Blue’ to be the opening collection for Mercedes-Benz Fashion Week 2013 Swim on Thursday, July 19, 2012 where she will reveal the winning looks for 2013.
This promises to be an electrifying event filled with all the finest in swimwear, coverups, accessories, demonstrations and the most breathtaking Mercedes-Benz vehicles that you will ever lay eyes upon.
With the backdrop of the waves of the deep blue sea, the palatial palms swaying in the warm breeze, the bright neon lights of the dance clubs after dark and the splendid shopping by day, it is the most marvelous mixture for a successful Mercedes-Benz Fashion Week 2013 Swim.
PHOTO CREDITS: Lisa Blue Website, Mercedes-Benz Fashion Week Website
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