A MATCH OF STYLE AND SUCCESS
By: Hope Wilkos, Writer/Blogger Photographer: George Whylie Videographer: Maxine NolanWe can toast in the New Year with a new MOËT & CHANDON Brand Ambassador, one that will turn heads, set the world on fire and sweep you off of your feet.
In one of the most exciting partnerships ever between two worldwide icons, MOËT & CHANDON is proud to announce a winner in every sense of the word. That can only be Roger Federer who has been chosen as the new Brand Ambassador. With a shining aura of bold wins and elegant moves, Federer is the perfect match for MOËT & CHANDON, the universal symbol of global success and eternal style.
Like this tasteful and much loved champagne, Roger Federer, a lifestyle icon of this generation, radiates boldness, elegance and generosity from the tennis court to the Red Carpet to giving back to the world community in so many ways. Federer will take center stage in the House’s upcoming advertising campaign which will be revealed to the world in March 2013.
So what does this top-notch athlete have to say about the exciting opportunity that he was given? “It’s more than just an honor to be MOËT & CHANDON’s Brand Ambassador , it’s an invitation to be part of a very glamorous tradition. MOËT & CHANDON has always been the champagne of international trendsetters and I’m proud to be part of a brand that is dedicated to the pursuit of excellence as I have throughout my career.”
In return, Stephane Baschiera, President & CEO of MOËT & CHANDON, praises this decision. “Roger Federer personifies the glamour of achievement, great generosity and tremendous style values that have been key to our House throughout its long history. As the champagne of victory and an enthusiastic supporter of major tennis tournaments around the world, we are extremely proud to welcome Roger Federer with MOËT & CHANDON’s hallmark hospitality.”
Living legend and renowned photographer, Patrick Demarchelier, has caught it all on film. He shot a series of pictures of the star and his love and union with the champagne in the stylish city of Paris. Like an artist producing a masterpiece, he has captured Federer’s masculine, larger-than-life athletic grace in dazzling visuals that pop with all the elegant boldness and generosity that have made MOËT & CHANDON famous.
This is the perfect match both on and off the tennis court. Toast the winning sportsmanship of the new Brand Ambassador. MOËT & CHANDON is also the official champagne of the ATP World Tour and the ATP World Tour Finals, the French Open, the Shanghai Masters and the U.S. Open. MOËT & CHANDON makes for the most appropriate congratulatory toast, a generous tribute to victory and the House is proud to be part of the excitement.
Watch it unfold at www.youtube.com/moet with an exclusive track signed by Bob Sinclar, the world’s most famous music generator. Listen to Roger Federer describe in his own words this new partnership at www.moet.com. Check out more of the video at http://bit.ly/U0oH8S.
Raise your glass to Moët & Chandon, a classic tradition with a modern edge celebrating life’s most triumphant moments with grandeur and generosity for nearly 270 years.
PHOTO CREDITS: Nike Communications and Associated Press
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