Mercedes-Benz Fashion Week Russia Struts in Style
By: Hope Wilkos, Writer/Blogger
While the political unrest between Russia and the Ukraine is beginning to take a toll on so many nations and so many people, some of the strife was put aside for a short period of time for an event catering to the individuals with an eye for fashion and a soul for style.
In the heart of Russia, the fashionable city of Moscow set the stage as Mercedes-Benz Fashion Week Russia presented some of the most outstanding Fall/Winter 2014/2015 collections from very talented designers with a strong gift of creativity and a place in the world with so much pizzazz. Local emerging designers were promoted with collections that stole the spotlight but the event wouldn’t be totally complete without international designers from such nations as Ukraine, Belorussia, India and Georgia to name a few. It comes to an iconic end tomorrow on April 1st and has been going strong since March 27th.
Fashion enthusiasts, media, buyers and models could not have asked for a more fitting venue to signify the strong presence of fashion in Russia. It was all held in Manege, right next to the Kremlin which is ripe with history and many stories to tell.
Mercedes-Benz Fashion Week Russia presented the Fall-Winter collections of the following designers: SLAVA ZAITSEV, Alena Akhmadullina, BEssARION, Igor Gulyaev, Dasha Gauser, Julia Dalakian, RUBAN, PIROSMANI BY JENYA MALYGINA, POUSTOVIT, BIRYUKOV, TEGIN, Ester Abner, ZARINA, Laroom, Olga Brovkina, Julia Nikolaeva, ELENA SOUPROUN, Georgy Rushev, RIA KEBURIA, Yasya Minochkina, LITKOVSKAYA and others.
The fashion industry continues to grow and flourish in this prime area of the world and Mercedes-Benz Fashion Week Russia continues to be a world-class event drawing an international crowd with a curiosity for premiere fashion. “In Russia, this fashion week is the key platform for established and emerging designers to communicate with media, buyers, retail chains and government. Each season, the event takes place to develop the projects under Ministry of Industry and Trade of Russia,” says Alexander Shumsky, the President of Mercedes-Benz Fashion Week Russia.
Not only was this the opportunity to view a wide range of fashion for the Fall/Winter season, but it was also a time to light up the runway in the name of philanthropy. Support was given to people with special needs through a special fashion project in cooperation with BezGraniz Couture.
One of the first time events this year brought out designers showing their fashion lines for the people with a syndrome or cerebral paralysis and as well for the blind, on the wheel-chairs, little people and people with scales.
MBFW Russia supports BezGraniz Couture International Fashion and Accessoire Award which was specifically created for people with different disabilities. In order to win the coveted prize, awarded collections should satisfy creative, functional and commercial needs.
Ministry of Industry and Trade of Russia will present another special project tomorrow as the perfect ending to Mercedes-Benz Fashion Week Russia: the unique School Collections Day. Russian designers will demostrate their vision on school uniform at the catwalk. Russian government is ready to issue the law making school uniform an obligation throughout the country. The public discussion is still on in Russia so the School Collections Day would help to create a positive feeling with fashion touch. Russian designers will showcase school fashion for both junior and senior classes. Ministry of Industry and Trade is interested to promote a high-quality uniforms for schools designed and produced in Russia. Catwalk shows will be accompanied by Russian cloth manufactures expo on the main venue in Manege, supported by Ministry of Industry and Trade of Russia.
Mercedes-Benz Fashion Week Russia’s Title Partner – Mercedes-Benz – is joined by Mary Kay, Canon, L’Oréal, ASUS, Livingstone Estates, Metropol Hotel, El Corte Ingles.
It is extremely enjoyable to be able to put aside differences for a language that speaks a thousand tongues…….fashion, thanks to Mercedes-Benz Fashion Week Russia.
PHOTO CREDITS: Mercedes-Benz Fashion Week Russia Website
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