OFFICIAL LAUNCH OF ‘RUNWAY TO WIN’
By: Hope Wilkos, Writer/Blogger Photographer: George Whylie Videographer: Maxine Nolan Photos courtesy of www.globalgrind.comThe ‘Runway to Win’ Campaign is officially underway as a collaboration launched by 27 well-known designers that read like a “Who’s Who” in the fashion world. Beyonce and Tina Knowles, Sean Jean, Tory Burch, Jason Wu, Rachel Roy and Vera Wang are just part of the very talented team that have made this effort a reality. It is all about rallying to raise money in style, for the President’s re-election campaign.
The official launch party took place in New York City just before the arrival of Mercedes-Benz Fall/Winter 2012 Fashion Week. In the heart of the Meatpacking district at THEORY on Gansevoort Street, Vogue Editor-In-Chief, Anna Wintour and the talented and lovely actress Scarlett Johansson hosted the evening beginning with a cocktail reception and then guests were given the first opportunity to shop the ‘Runway to Win’ collection.
Also on hand to assist with the festivities was Campaign Manager, Jim Messina. In attendance were Russell Simmons, Tommy Hilfiger, Rachel Roy, Solange Knowles and Karlie Kloss just to name a few.
The collection is loaded with patriotic items in red, white and blue posted on t-shirts, polo shirts, tote bags, scarves, pins, wristlets and more. The designers put in time and effort to make the collection what it is and all items can be bought online at reasonable prices to support the Presidential re-election campaign.
As Rachel Roy was quoted as saying, “If you don’t dream, and if you don’t have the freedom of speech to express those dreams, then what are we here for?”
These are limited edition designer items so check out the on-line store today at:
https://donate.barackobama.com/Check-Out-Runway-to-Win
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