The Style Awards Take Center Stage

The Style Awards Take Center Stage

By:  Hope Wilkos, Writer/Blogger

Only a few days remain until the most anticipated event, live and online, in the fashion and design industry.  The 5th Annual Fashion 2.0 Awards are coming to the fashion community on March 20, 2014 from Merkin Concert Hall in New York City.

 

Some of the most recognized names in the fashion/design industry will be honored.  The excitement is heightened as not only will industry influencers decide the fate of who will win, but the fashion fans, you the public, will decide as well.  Your vote will count and decide who will be the recipient of the awards for 2014.

Two fashion and media giants have come together to make this event a reality. Fashion GPS and Style Coalition are collaborating to make sure these awards continue to be a thrilling tradition. Since 2006, Fashion GPS has been designing digital solutions to connect the global fashion industry. Their enterprise suite of products including GPS Samples, GPS Events, GPS Radar and GPS Styles 2.0 support the world’s top brands, delivering innovative products that more efficiently power their businesses while creating platforms to bring together designers, editors, buyers and other key influencers in this perpetually evolving marketplace.  Currently, Fashion GPS services over 175 clients via its offices in New York, London and Paris.   Style Coalition is an influencer-marketing platform helping brands connect with top online lifestyle influencers. Style Coalition has executed a multitude of influencer-driven campaigns ranging from branded content to experiential marketing and rich media advertising and has established itself as one of the pioneers in this newly created market. Its proprietary first-to-market technology solution – Influencer Exchange – provides brands with advanced tools to search influencers, book campaigns and analyze ROI. Founded in 2008, today Style Coalition network reaches 60MM followers across top blogs and social media platforms in fashion, beauty, home design, food, art, travel and men’s lifestyle.

 

The unique flair of this event is that it is the first industry-recognized distinction which highlights those that are the most innovative fashion brands. Outstanding achievement and communication strategies across a variety of digital media channels is what is most important in order to receive the top honors. The nominees are listed below and there are still two days left to cast your vote so go to  http://fashion20awards.com/vote and cast your vote.

2014 Fashion 2.0 Award nominees are:

BEST TWITTER: Burberry | DKNY | Kate Spade | Marc Jacobs | Michael Kors
BEST FACEBOOK: ASOS | Burberry | J Brand Jeans | Michael Kors | Ralph Lauren
BEST INSTAGRAM: Free People | Marc Jacobs | Nasty Gal | Rebecca Minkoff  | Zac Posen
BEST PINTEREST: Free People | J.Crew | Kate Spade | Nordstrom | Tory Burch
BEST E-COMMERCE: ASOS | Moda Operandi | ModCloth | NET-A-PORTER | Shopbop
BEST ONLINE VIDEO: Chanel | Free People | H&M | Prada | Ralph Lauren
BEST ONLINE CAMPAIGN: Burberry | Coach | DKNY  | GAP  | Polo Ralph Lauren
BEST STARTUP:  72Lux | Acustom Apparel | Rank & Style | Wearable Experiments | Zady
BEST WEARABLE TECH: Cuff | Google Glass | Jawbone UP | Nike Fuel Band | Pebble Steel
TOP INNOVATOR: ASOS | Burberry | DKNY | Michael Kors | Ralph Lauren

In addition, the awards this year confirm how far the digital age has taken the world of fashion and beauty.  A new award has been unveiled for 2014 and is known as the Digital Navigator Award.  The individual who has been a media catalyst for the online community will be the honored recipient. It is a true testament to dedicated individuals who have bridged that divide between traditional and non-traditional media, showing how powerful social media and its thousands of supporters have become.

“We are excited to be a supporter of Style Coalition’s Fashion 2.0 Awards,” said Eddie Mullon, Founder & CEO of Fashion GPS. “Through the Digital Navigator Award we will celebrate technology and the enthusiasm the industry brings to this ever evolving world.”

”Fashion GPS has revolutionized the fashion industry in many ways, which makes them a natural partner at the event celebrating innovation,” said Yuli Ziv, CEO and Founder of Style Coalition. “We are thrilled to have their support in positioning Fashion 2.0 Awards as one of the key industry events.”

A limited amount of tickets are available to attend the event at  http://fashion20awards.com/attend.  Since the public are the deciders of the final winners, if you are not able to attend, catch all the action as the event will be live-streamed online and on Twitter via #fashion20.  We wish all the nominees the best of luck!

PHOTO CREDITS:  Mercedes-Benz Fashion Week website, Google Images