Theo James Appointed BOSS Brand Ambassador
By: Hope Wilkos, Writer
As Father’s Day approaches, why not try and surprise Dad with a scent superior to all the rest. Just in time for Father’s Day, HUGO BOSS has launched a new seductive smell called ‘The Scent.’ As we ask, who is the HUGO BOSS man, we envision the perfect picture. He is strong, confident and creates an inescapable appeal, hypnotizing those that surround him with his prowess and creating a reaction hard to resist to all those who share the experience. Possessing all those qualities and even more, actor Theo James has been named Brand Ambassador for the scent. Best known for his role in the popular Divergent trilogy, Theo will be seen in the new global advertising campaign for BOSS Parfums.
Characterized by his intelligent wit, beguiling charm and good looks, James personifies the modern BOSS suitor, one who intuitively understands that true seduction can only be achieved by engaging all the senses.
Courtesy of Nike Communications, Inc.
This newest uniquely captivating, masculine scent marks a new territory expansion for the brand, which offers the ultimate luxury experience.
There was a lavish dinner held on May 11, 2015, to reveal the scent and the suitor, introducing Theo James as the Brand Ambassador. The seductively romantic city chosen for the debut was Barcelona, Spain which draws star-crossed lovers to experience love and adventure in a magical setting.
The private dinner in honor of Theo James and for the new fragrance’s debut was held at the ‘Esferic’, a contemporary event venue almost on the water’s edge. Beautifully situated on the coast of Barcelona, Esferic is surrounded by lush greenery inspired Joan Brossa gardens.
Courtesy of Nike Communications, Inc.
During the event-dinner, BOSS THE SCENT, a uniquely captivating, masculine fragrance and its advertising campaign featuring Theo James, was presented to worldwide press and customer partners who attended the dinner.
With the new fragrance, BOSS Parfums is entering a whole new world of seduction. The vibrancy and fiery atmosphere of the city of Barcelona perfectly mirrors the seductive and passionate nature of the fragrance.
“I’m honored to be representing BOSS Parfums as an Ambassador in their latest perfume campaign. I have for a longtime admired BOSS for achieving the perfect balance between the classic and the contemporary. This campaign encapsulates the iconic spirit of the brand and reflects my own tastes and attitudes towards a truly unique fragrance.” – Theo James, BOSS Parfums ambassador
