A LOOK INTO FASHION WEEK ON YOUR SMARTPHONE
By: Hope Wilkos, Writer/Blogger Photographer: George Whylie Videographer: Maxine NolanThe world of technology moves us one step forward into the future of fashion.
Linked to this technological advance, Usablenet is a global technology leader in mobile and multi-channel customer engagement. The corporate giant is proud to have been named one of the top 10 most innovative companies in mobile by Fast Company Magazine. They can boast reliability, limitless expansion across the globe and a superior customer experience time after time.
As media, models, designers, celebrities, editors, bloggers and photographers attended Mercedes-Benz Fashion Week Spring 2013 in New York this past week, loyal fashion followers also wanted to become part of the action. Usablenet made this a reality by inserting “you” into the picture.
‘u@fashionweek’ was launched to give everyone that follows Fashion Week access to what the insiders are posting and wearing. This inventive concept was brought to you all in one place, on your smartphone. This is the one device that we can simply not live without and plays multiple roles in our everyday lives.
Through u@fashionweek’s Social Tuner, a mash-up of twitter feeds, Facebook updates, YouTube uploads and Pinterest boards, all fashionistas were able to tap into daily happenings of Fashion Week. It was so easy to check in with u@fashionweek’s edited list of fashion insiders (models, bloggers, fashion media, style setters) for all kinds of runway updates, front row celebrity gossip, and most importantly, a look at all the hot new seasonal trends.
Accessing multiple social media channels at once gives you the opportunity to stay current on all of the week’s fashion-forward conversations and mainstream events.
Do you love to style stalk? This platform allows you to take it even one step further. u@fashionweek’s Celebrity Lookbook will assist you in browsing your favorite celebrity looks and you are able to click through the shop friendly pages to the item you especially like or a similar item that you have been eyeing.
It is all so very easy. To check out and try your own experience, go to www.usatfashionweek.com on your mobile device or tweet and ‘gram at @uatfashionweek.
Even though the tents have come down at Lincoln Center in New York City, the action doesn’t have to end. As Mercedes-Benz Fashion Week Spring 2013 came to a close, London Fashion Week is picking up where they left off from September 14 through September 18, 2012 with even more cutting-edge fashions. You can track all the latest runway looks at @uatfashionweek.
See for yourself what all the buzz is about and get it right on your smartphone anywhere and anytime.
PHOTO CREDITS: Mercedes-Benz Fashion Website and London Fashion Week Website
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