Pick Your Favorite Swimsuit At Salon Allure
By: Â Hope Wilkos, Writer
All the latest trends in swimwear are set to unfold as Swim Week 2015Â makes a splashdown on the sunny shores of the land of art deco and hot summer nights, South Beach.
Celebrating their fifth year of bringing diverse designers to buyers, media and you, the consumer, Salon Allure  is offering an even more scintillating line-up this year beginning on July 19, 2014 and extending through July 22, 2014 at the W South Beach Hotel and Residences on Collins Avenue.
Over a period of four eventful days, brands including Aila Blue, Amara, Anna & Boy, Amore & Sorvete, Beautiful Bottoms, Bikini Thief, Bridge Swimwear,  Caitlin Kelly, Deja Soleil Swimwear, Frankie’s Bikinis, Honeybee Swimwear, House of Au+ora, Indah, Indieswim, Issa de Mar, Kas New York, Koru Swimwear, Kovey, Lamer Collection, Lolli Swim, Mandalynn Swim, MIKOH, Mirame, Muther of all Things, Nikki de Marchi, Pacific & Driftwood, Posh Pua, Salt Swimwear, Sensi Graves Bikini, Shlaer Swim, So De Mel Swim, SPANX, Stone Fox Swim, Tavik, Tyler Rose Swimwear, Venice Rani, Yemaya will unveil the chic, the functional, the sultry swimwear to a crowd that always enjoys looking fabulous indoors and outdoors.
“We’re thrilled to be celebrating our fifth year anniversary in collaboration with theLYCRA® brand as an integral part of Miami Swim Week,” says Rick Fatzinger, co-founder of SALON ALLURE.”  “The LYCRA® XTRA LIFE™ brand is known for quality and providing swimwear with a long lastinggorgeous fit and style. Our show also sets a high bar with the luxury lifestyle setting of the W South Beach and the unique business oriented platform of SALON ALLURE.”
For those who are new to the Swim Week scene, Salon Allure is a boutique lifestyle show which lets you browse at your leisure on two floors (7th and 8th).  Walk from private suite to private suite to preview each brand which showcase their latest season of swimwear, resort and/or accessories for 2015. Check out the designs on the rack and learn all about the brand from the experts right there in the room while models strut back and forth, showing you what the pieces look like on the body.  You have plenty of time so visit each and every suite and target your favorite suits. This event attracts more than 800 attendees annually which includes top-tier media outlets, bloggers, designers, buyers, and other fashion elite.
Building a popular reputation, Salon Allure’s opener night party takes place on Friday, July 18, 2014. The sun will set in the west and as the stars twinkle in the sky and the warm and inviting pool draws you near, get ready to celebrate what is yet to come with the explosion of a rainbow of lights as models travel down the runway looking lovely.
Salon Allure’s Opening Night Party begins with a cocktail reception at 8pm, and a group designer runway show over the pool at 9pm.  The runway show will feature several celebrity models including professional surfer and Sports Illustrated model Anastasia Ashley.
For the first time, Salon Allure has also partnered with Molly Brown’s Swimwear for a Shop-The-Runway event.  Fashionistas will be able to view the live runway show at www.salonallure-online.com (and other partner websites) and shop the looks from the runway immediately following the show at www.mollybrownsswimwear.com.  It is a high energy and high fashion runway show with plenty of music, refreshments, crafted cocktails and creative interactions.
In addition to its presenting sponsor, Salon Allure is also sponsored by: Beauty Blenderand Cover FX.  Partners of Salon Allure include MIAMI Magazine, Swim Journal, The Best of Intima, and Molly Brown’s Swimwear.
For the latest updates on Salon Allure events, designers, and other creative happenings, visit Salon Allure on Facebook or www.salonallure-online.com.
Travel to one of the most magical destinations for fun in the sun, fashion on the runway and the very finest in swimwear.
PHOTOS COURTESY OF SALON ALLURE FACEBOOK PAGE
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